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use these steps for your content strategy

If you want to have your voice heard in the on-line world and stand out from the crowd without blending in with all of the on-line noise, you’ll need to have a good content strategy. Creating a content...

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“a conversation” with Kathi Kruse

The series marketer2marketer, “a conversation” is a platform for engaging today’s top thought leaders in the world of business, including marketing, branding, social media, public relations,...

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market your content effectively with google+

With social networking on the rise for effective content marketing, Google+ is beginning to gain in popularity amongst its more popular social network platform peers such as LinkedIn, Facebook and...

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build your brand and increase engagement by thinking “community”

When marketers solely focus on the delivery of content, they lose sight of the importance of connecting with people – their audience. You know the old saying, “you can talk the talk, but can you walk...

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how to build a successful content strategy

If you’re a content marketer and a publisher, then you’re already aware of the importance for the creation of new relevant and valuable content from week-to-week. And in order to create this new...

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digital marketing is both crucial and challenging for marketers

During the rise of the Internet, the worldwide web has taken the power from companies and turned it over to the consumer. Consumers are completely in control and are increasingly tech savvy with an...

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how to tell a story with your content

Story telling is a marketing strategy that has been around for decades in television commercials and advertisements on billboards, etc., but telling a story through content is new to many marketers....

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“a conversation” with Joe Pulizzi

The series marketer2marketer, “a conversation” is a platform for engaging today’s top thought leaders in the world of business, including marketing, branding, social media, public relations,...

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strategic content marketing tips for 2014

As 2013 rapidly begins to come to an end, content marketing is alive and well. And now’s the time to start preparing your content marketing strategy for 2014. Gone are the days of expecting consumers...

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the crossroads of content marketing

We all know the old saying, “what goes up, must come down.” But how exactly does this saying relate to content marketing? Right now, content marketing is exploding and is the hottest marketing trend in...

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has social media matured?

Social media has reached a varying level of maturity, but is still in the process of reaching full maturity. Through continuous research and study, experts are seeing the emergence of some patterns,...

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spend more time on the digital real estate you own!

If you’ve spent any time on Facebook in the past several weeks, you’ve probably run across one or two of the following observations, laments or even diatribes: Facebook reach is plummeting … Looks like...

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what is awesome content and why do you need it?

Awesome content is quality content that adds value to readers. There are many ways that content is capable of adding value, but it all depends upon the particular message that you’re trying to send to...

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providing consistent and clear information is the key to being transparent

No matter if you are a private or public organization, making all internal and external stakeholders feel comfortable is vital to your organization’s success. Many leaders, however, feel torn about...

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increase your social engagement

In order for your company to truly embrace social media, you must take advantage of as many social networks as possible that fall within your audience’s reach. A mistake companies often make is...

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single-author corporate blogs vs. multi-author corporate blogs

There are pros and cons to both blog author types, but to answer this question, it’s definitely easier to distinguish the success or failure of a blog when there is one author. If the blog is a...

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“a conversation” with DJ Thistle, Daniel Hebert & Gerry Michaels

The series marketer2marketer, “a conversation” is a platform for engaging today’s top thought leaders in the world of business, including marketing, branding, social media, public relations,...

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“a conversation” with Mallie Hart, Dorien Morin-van Dam & Mandy Edwards

Our guest this week, the social SOLUTIONS COLLECTIVE team of Mallie Hart, owner and creator of SSC is also the co-owner of Go Creative Go. Dorien Morin-van Dam, a Founding Member of the SSC team runs...

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expand your brand’s influence with customer engagement

Many social media experts push how content marketing and social media networks influence an organization’s brand. A business will place great content, such as a blog post, with a call to action. But,...

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is traditional journalism back?

Since 2000, many newsrooms have been trimming their staff and closing their doors. According to the Bureau of Labor Statistics (BLS), between 2010 and 2020, journalists will lose their jobs at a rate...

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“a conversation” with Rebekah Radice

This week we talk with Rebekah Radice about social media and digital marketing strategy. Rebekah is the founder of Rebekah Radice, LLC and has a history of working with Fortune 500 organizations as...

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first impressions are everything: a marketers new roi

ROI is a powerful term known to many as the Return on Investment. However, a powerful marketing strategy will focus on other non-monetary returns, such as the ROI – Return on Impressions and the ROE –...

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be careful what you purge for, diversity and inclusiveness are at risk!

In 2008, Mozilla’s then CTO, Brendan Eich, donated $1000 in support of Proposition 8, the ballot against same-sex marriage. However, on April 3rd, he stepped down and resigned from his less than...

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to share or not to share

  If you’re a small-to-medium business owner who is teetering on the brink jumping into the social media pool but aren’t quite convinced it’s worth a dip, you should know that your competition has...

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how to make your blog stand out

Blogging started small and snowballed into a massive daily activity. Large, medium and small organizations, and individuals selling something and having something to say, all blog about their products,...

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your customers shape your business

Starting a business, whether online or in a brick and mortar building can be daunting. First, you have to figure out what is needed and whether you have what it takes to fill that need. Next, you need...

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native advertising can kick up business for you

In recent years online advertising has been moving toward Native Advertising instead of simple display ads. The real trick is deciding how to create an effective native advertising campaign that really...

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the multi-author blog issue: is it the right choice for your site?

  There are many different factors that make a blog successful, but one of the most important factors in having a blog that’s engaging, readable, and successful is its content. However, it’s not enough...

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trends that redefine competition

  Established brick and mortar business CEOs are entering uncharted waters with the digital marketing age and must decide how to approach the challenges involved. There are significant trends that...

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how to master your storytelling to create successful content marketing

  Content marketing is a term that is used a lot with online marketing strategies. Everyone one seems to have their own opinion about what type of content works and what does not work. However, one...

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